Dontaie Allen was the first University of Kentucky player to announce a deal when Name, Image, Likeness laws went into effect July 1, and according to a new report, that hustle continues. Josh Gerben is reporting that Allen filed two trademarks on July 1: “A11EN,” featuring his jersey number, and “Dontaie Allen.” The trademarks were filed with the intent to launch a basketball shoe, clothing line, and series of camps.
Dontaie Allen, the first Kentucky Wildcat to sign a deal under new NIL rules, filed 2 trademarks on July 1st:
2. DONTAIE ALLEN
— Josh Gerben (@JoshGerben) July 7, 2021
So far, Allen already has a deal with The Players Trunk for t-shirts, hoodies, personalized video messages, and 10-15 minute Zoom calls with fans.
The Pendleton County native is also on Cameo, along with most of the rest of the basketball team. When it comes to other NIL deals, Kellan Grady became the first NCAA player to sign with a footwear brand when he partnered with ISlides for a custom collection, and walk-on Brennan Canada signed with Barstool Sports.