Camps will be a big revenue driver in the Name, Image, and Likeness era of college athletics, and today, several Kentucky Basketball players announced partnerships with ProCampsU and G3 Marketing to create and manage their events. So far, Keion Brooks, Kellan Grady, Sahvir Wheeler, Jacob Toppin, Dontaie Allen, Lance Ware, and Bryce Hopkins are in, with the rest of the team likely working on their social media posts as we speak.
— Keion Brooks Jr. (@KeionB_12) July 13, 2021
If ProCamps sounds familiar, they handle John Calipari’s annual fantasy camp and various youth camps, and in 2017, launched the Citi Hoops Classic. Through ProCampsU and G3 College, they’ll tailor their focus to players through camps and other events.
Go Cats. Go financial responsibility.