The name, image, and likeness push is a very hot button topic for the NCAA and all of its members lately. Since there has not been a blanket approval yet, each member institution’s hand is tied to what their local state government decides.
That could be about to change.
According to the New York Times, five states have approved to move forward with name, image, and likeness legislation allowing student-athletes to cash in on their brands without any punishment from the NCAA. This is all going to start in just two months when the calendar turns to July.
When speaking with the publication about these issues, Emmert is ready to hit the gas pedal when it comes to getting rules in place. “We need to get a vote on these rules that are in front of the members now,” said the head of the NCAA.
In the SEC, six of the 14 institutions are projected to run with the name, image, likeness rule come July. Commissioner Greg Sankey believes there might just be some gray area.
“The inherent issue with the NCAA is its bylaw changes that were drafted don’t go as far as some of the state laws, so you’re still going to have tension around state laws and NCAA rules,” said Sankey.
However, Emmert seems ready to get this pushed through. In an interview with the New York Times, the head of the NCAA is going to push the organization’s decision-makers to pass this rule “before, or as close to, July 1,” when the new laws are set to be rolled out.
Alabama, Florida, Georgia, Mississippi, and New Mexico are all set to have the name, image, and likeness legislation passed. That’s a heavy chunk of the SEC. If Emmert can get this approved, it would alleviate a lot of problems for plenty of people.