Is The U back? That question cannot be answered affirmatively on the field. We can say that off the field they are all the way back to paying players, but this time it’s perfectly legal.
Miami QB D’Eriq King was one of the first athletes to cash in big on July 1. Now the rest of his team is getting in on the action. American Top Team, an MMA training center that has 44 licensed gyms around the country, has offered NIL deals to every single Miami scholarship football player.
Each player can make $500 a month by promoting the gym on social media and by making scheduled appearances. For those doing the math at home, that’s up to $6,000 annually for each of Miami’s 90 scholarship players, setting back American Top Team up to $540,000 annually.
The deal was brokered by a marketing company “Bring Back The U.” This agency could serve as a model for other schools. They can act as a third party that recruits businesses to pay their school’s respective athletes, essentially creating a college athletics SuperPAC. It’s an ingenious way to give athletes guaranteed money, without forcing them to jump through thousands of hoops on their own to make it happen.
The U may not be BACK, but they will be soon enough if this becomes the standard across college football.